How the Digital Economy impacts YOU! - William Halpin 20093531

 Hi all, welcome back to my blog! Today I am going to be talking about search engine optimisation. One of the most effective ways to boost the profile and profitability of your business is to gain more traffic to your website. In the vast worldwide web this may seem like a difficult task however, there are some techniques you can try to boost the traffic to your site! 👇 1. Quality - Before you even worry about search engine optimisation you must make sure that the content on your site is of a high quality and achieves it's desired purpose. High quality content will be pushed to more people by the algorithm and users who find their way onto your site are likely to return if the quality is good! 💫 2. Keywords - Arguably the most important element. You must predict what type of things users will be searching related to your websiteor product. You must pick out some common words that are used more frequently and ensure that the titles and headings on your website match these keywords...

 Hi all, hope you are well! Welcome back to my blog. This week I am going to be talking about something that has become very prominent in recent times and I predict will sky-rocket in the next 10 to 15 years, e-commerce! Essentially e-commerce is the buying and selling of goods and services online. Numerous platforms to allow e-commerce have popped up in the last few years. Such as these listed below: 👇 WIX: The first one is one I've seen advertised for some years now and that is wix.com. Wix is a tool that makes it easy to create your own website. It gives scope for customisation and personalisation and prides itself on being user friendly. A key component for any e-commerce business is a website and I would recommend this platform for a gym as customers want to easily see which type of membership is for them and an easy to navigate website will allow for this. If you have time to spare and would like to build your own website, this video will show you how! Big Cartel: Big Cartel...

 Hi all, I hope you are well! Welcome back to the latest edition of my blog. This week I am going to talk about the "buzzword" in media and content creation in 2023. That word of course is engagement. What is engagement? Why is it so valuable? What techniques can be used to increase engagement? If those are questions that play on your mind on a daily basis you've certainly come to the right place! 👇 In the modern day your attention has become more valuable than ever for companies. I touched on why this is the case on my previous blog (feel free to check it out!), but essentially your attention is vital for advertisers to sell you products and for content creators to monetize their content.  The only way to get as much of your attention as possible is to keep you engaged. So what is engagement? Engagement is an umbrella term for actions that reflect an measure how much your audience interacts with your content. Whether it is a newspaper article, a blog or a Youtube video ...

 Hi all, I hope you are well! Welcome back to my blog. This week I am going to discuss something that I think has quietly become a real problem in recent years and that problem involves big data and the issues that arise from it.  First of all we must define what big data is. From a quick google search big data, on the face of it, "refers to data sets that are too large or complex to be dealt with by traditional data processing application software." For me like most people my age that means very little however, for the purpose of today's blog I will briefly discuss the potential ethical and social issues involves with big data. With the collection of "big data" now becoming commonplace there are more corporations that have access to large amounts of personal data and likely know a lot more about you than you realise! Apps you likely use on a daily basis such as Tiktok, BeReal. and Instagram are constantly gathering data about you each time you use the app. I ha...

 Hi all, hope you are well! Welcome back to the 5th edition of my up and coming blog! This week I took a dive into Salesforce : Trailhead and tried my hand at some of the learning modules on the site. I have used Salesforce prior on my workplace so I was vaguely familiar with the platform so I was excited to trying out some interesting modules.  The first course I tried was comparing business analyst and administrative roles. I chose this as one of my previous jobs was largely admin work so I wanted to see how it differed from a business analyst position. It is key to note that there is an overlap in key skills namely communication and leadership skills but business analysts tend to be better problem solvers as their job involves a lot of analysing to provide data-driven solutions whereas admin work tends to be more operational such as creating reports and dashboards. I feel that business analysts would have more interaction with customers but business admins are integral to a...